logo-afalula-simplifie

French Agency for
ALULA development

Horizon ALULA

Discover the magazine

Governance

Gerard MESTRALLET
Gérard Mestrallet
Executive Chairman of Afalula

Saudi Arabia and France share a vision to implement a new economic and touristic development model, focused on the absolute preservation of the environment, respectful of history, and inclusive of local populations. Through art and culture, the project will be dedicated to offering an authentic touristic experience faithful to the traditions of hospitality in the Arab World.

Afalula

The French Agency’s mission is to support its Saudi partner, the Royal Commission for AlUla (RCU), in the transformation of the AlUla region into a worldwide cultural and touristic destination.

Media Gallery

News

The French Agency for AlUla Development (AFALULA) welcomes the signing of a major strategic partnership between the Royal Commission for AlUla (RCU) and the leading French engineering group Bouygues Construction for the construction management of the architectural masterpiece designed by Jean Nouvel in the Sharaan Nature Reserve in AlUla.

June 7, 2023

Saudi Arabia and France signed an intergovernmental agreement in April 2018 on the sustainable development of the AlUla region and its transformation into a world-class cultural and tourism destination.

Read More

The French Agency for AlUla Development (AFALULA) welcomes the signing, during the visit of the French Minister of Culture, Rima Abdul Malak, to Riyadh and AlUla, of a partnership agreement between the Centre Pompidou and the Royal Commission for AlUla (RCU) for the development of a contemporary art museum in AlUla, for which AFALULA has been working for nearly two years

March 14, 2023

Saudi Arabia and France signed an intergovernmental agreement in April 2018 on the sustainable development of the AlUla region and its transformation into a world-class cultural and tourism destination.

As a result of this agreement, the French Agency for AlUla Development (AFALULA) was created to mobilize all French know-how (experts, operators, companies) and to support its Saudi partner, the Royal Commission for AlUla (RCU), in a spirit of collaborative development.

Read More

Filmed in the Maraya Concert Hall in the heart of the AlUla desert and produced by Degel Prod, the musical program Sous les étoiles d’AlUla will be broadcast on TV5MONDE on March 24th at 9pm

March 13, 2023

On the occasion of International Francophonie Day and as part of the friendship between France and Saudi Arabia, Sous les étoiles d’AlUla, dedicated to French songs and co-presented by French TV presenter Laury Thilleman and Saudi comedian and writer Fatima Al-Banawi, will be broadcast on TV5MONDE on March 24th at 9 pm.

Read More