logo-afalula-simplifie

French Agency for
ALULA development

Governance

Gerard MESTRALLET
Gérard Mestrallet
Executive Chairman of Afalula

Saudi Arabia and France share a vision to implement a new economic and touristic development model, focused on the absolute preservation of the environment, respectful of history, and inclusive of local populations. Through art and culture, the project will be dedicated to offering an authentic touristic experience faithful to the traditions of hospitality in the Arab World.

Afalula

The French Agency’s mission is to support its Saudi partner, the Royal Commission for AlUla (RCU), in the transformation of the AlUla region into a worldwide cultural and touristic destination.

Media Gallery

News

Masterplan « Voyage à travers le temps »

The Journey Through Time Masterplan marks a major step in protecting and sharing the AlUla cultural and heritage site with the world

April 7, 2021

Five unique districts, connected by a 20km-long public realm called the Wadi of Hospitality, will protect 200,000 years of natural and human history across the 20km-long core historical area of AlUla, a unique cultural landscape located in north-west Arabia, encompassing a wadi (seasonal river valley) and culminating in the Nabataean city of Hegra, a UNESCO…

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The French Agency for AlUla Development salutes the architectural, environmental and cultural ambition of the new Resort project presented by Jean Nouvel for the Sharaan site

October 27, 2020

By revealing his Resort project in the Sharaan reserve of AlUla, Jean Nouvel unveils the promise of a global masterpiece of contextual architecture.

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The destination of Alula and Assouline publishing launch alula featuring photography by Robert Polidori and paintings by Ignasi Monreal

September 7, 2020

The new book, launching in September, immerses readers in the culture and mystique of AlUla through stunning landscapes, ancient sites, and interpretive illustrations

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