logo-afalula-simplifie

French Agency for
ALULA development

Governance

Gerard MESTRALLET
Gérard Mestrallet
Executive Chairman of Afalula

Saudi Arabia and France share a vision to implement a new economic and touristic development model, focused on the absolute preservation of the environment, respectful of history, and inclusive of local populations. Through art and culture, the project will be dedicated to offering an authentic touristic experience faithful to the traditions of hospitality in the Arab World.

Afalula

The French Agency’s mission is to support its Saudi partner, the Royal Commission for AlUla (RCU), in the transformation of the AlUla region into a worldwide cultural and touristic destination.

News

The destination of Alula and Assouline publishing launch alula featuring photography by Robert Polidori and paintings by Ignasi Monreal

September 7, 2020

The new book, launching in September, immerses readers in the culture and mystique of AlUla through stunning landscapes, ancient sites, and interpretive illustrations

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Royal Commission for AlUla unveils expansion with Accor in partnership with the Banyan Tree brand

August 11, 2020

AlUla, Saudi Arabia, 9 August 2020: The Royal Commission for AlUla (RCU) has announced a partnership agreement with Accor as part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage.

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Maraya wins prestigious architecture award

August 10, 2020

Maraya, a multi-purpose concert and entertainment venue in AlUla, North West Saudi Arabia, has been named a winner in one of the world’s biggest architecture awards. AlUla is a destination of global significance with 200,000 years of human history and culture at the crossroads of ancient civilisations. The Architizer A+ Awards is the world’s largest…

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