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French Agency for
ALULA development

Governance

Gerard MESTRALLET
Gérard Mestrallet
Executive Chairman of Afalula

Saudi Arabia and France share a vision to implement a new economic and touristic development model, focused on the absolute preservation of the environment, respectful of history, and inclusive of local populations. Through art and culture, the project will be dedicated to offering an authentic touristic experience faithful to the traditions of hospitality in the Arab World.

Our Values

THE FRENCH AGENCY FOR ALULA DEVELOPMENT IS DEFINED BY FUNDAMENTAL VALUES, WHICH WE SHARE, WHICH WE IDENTIFY WITH, AND WHICH CHARACTERISE OUR WORK EACH DAY.

SHARING

From multiple disciplines and diverse backgrounds, we promote the qualities of listening and openness. Our strength lies in the harmonious blend of our multiple areas of expertise. Exchanging and sharing are inseparable from the pleasure we take in working together to support our shared project.

GOODWILL

Mutual respect is firmly established as the core value guiding our relationships with others. This goodwill enables us to work with others in a spirit of trust, both within the Agency and with our partners. Listening, availability and empathy make our everyday contacts particularly rewarding.

COHESION

United by a sense of solidarity that gives us strength and that we actively cultivate, we work hand-in-hand to successfully achieve our goals as part of our project, in an atmosphere of trust and team spirit.

PERFORMANCE

Our mission to jointly build the AlUla project drives us each day to surpass ourselves, to be more daring, in order to continue raising performance levels. Our team’s commitment to a shared goal is aligned with deep ethical and environmental convictions. Driven by a common goal, our collective success is the result of an ambition that is shared by all.

Board of Directors

Gérard MESTRALLET

Executive Chairman of the French Agency for AlUla Development – Afalula

Christophe FARNAUD

Director for Middle East - North Africa, French Ministry of Europe and Foreign Affairs

Cyrille PIERRE

Deputy Director General for Globalization, French Ministry of Europe and Foreign Affairs

Christophe BORIES

Sub-Directorate for Bilateral Economic Relations, Directorate General of the Treasury, French Ministry for the Economy and Finance

ARISTIDE GASANGWA

Deputy-Head for Middle East countries,
French Ministry for Economy and Finance

Organisation

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The French-Saudi bilateral Agreement

Following a bilateral agreement signed on 10 April 2018 at the Elysee Palace, the French Agency Afalula was founded in Paris in July 2018 to support Saudi Arabia in the economic, touristic and cultural development of AlUla, a region located in the North-West of the Kingdom which benefits from outstanding natural and cultural heritage.

It sets out an historic cooperation between the two nations which aims to strengthen Saudi cultural and historic outreach and make the AlUla region a world-class destination, appreciated by visitors from around the globe.

A commitment
to co-construction

The Agency’s mission is to mobilize the full breadth of French expertise (specialists, operators, companies) and to support, within a co-construction framework, its Saudi partner, The Royal Commission for AlUla (RCU), located in Riyadh and AlUla. Founded in July 2017 and headed by H.R.H. Crown Prince of the Kingdom Mohammed bin Salman, the RCU aims at protecting and developing AlUla and promoting its cultural and natural heritage, and its population.

The best of French know-how

The Agency gathers a full range of leading French experts in the project's key fields: cultural engineering, archaeology, architecture and urban planning, agriculture and botany, tourism, education, security, water and sustainable environment management.

Afalula
Core Expertise

Culture & Heritage

Heritage protection
Archaeological sites development and creation of a museum complex around a research centre

Architecture & Development

Preservation and valorisation of the natural and cultural assets
Sustainable planning of touristic infrastructure
Socioeconomic development

Tourism & Hospitality

Turning AlUla into a world-class destination, reference for sustainable tourism

Security & Safety

Security plan and strategy development

Human Capital

Development and reinforcement of the governorate’s human and training capabilities

Water & Environment

Sustainable management of water, energy, resources and natural environment

Botanical products

Concepts and products development on the Incense trade route
Valorisation of local natural resources

Agriculture

Development of a sustainable and economically viable agriculture